This study investigates the utilization of artificial intelligence (AI) in higher education teaching and its correlation with the instructors' sense of personal efficacy in digital pedagogy. Through a rigorous examination of AI applications, instructional strategies, and educators' perceptions, the research aims to elucidate the intricate nexus between technological integration, pedagogical effectiveness, and individual confidence levels among university faculty. Employing a multidimensional framework, the study explores how AI intersects with diverse facets of teaching methodologies and contributes to the enhancement of educators' professional competencies. The findings of this inquiry offer valuable insights into the evolving landscape of AI-assisted teaching practices and shed light on the nuanced dynamics shaping educators' perceptions and practices in the digital era.