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Extraction of User Behaviour Signals and Deal Closure Prediction

Extraction de signaux comportementaux d'utilisateur et prédiction de conclusion de vente

Timothée Saumet
  • Function : Author
Jialiang Wei

Abstract

The deal closure prediction problem consists in the estimation of the probability of transforming an opportunity t a customer. This prediction is often performed based on the client data entered to a CRM system. However, these data and the methods built upon them lack consequential data about document reading behaviour of users. In this project in collaboration with a company specialised in document tracking, we aim at proposing an approach to extrac tuser behaviour signals allowing to enhance the results of deal closure predict
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Dates and versions

hal-03121968 , version 1 (26-01-2021)

Identifiers

  • HAL Id : hal-03121968 , version 1

Cite

Diana Nurbakova, Sylvie Calabretto, Timothée Saumet, Jialiang Wei. Extraction de signaux comportementaux d'utilisateur et prédiction de conclusion de vente. Extraction et Gestion des connaissances, {EGC} 2021, Jan 2021, Montpellier, France. pp.511-512. ⟨hal-03121968⟩
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