Extraction of User Behaviour Signals and Deal Closure Prediction
Extraction de signaux comportementaux d'utilisateur et prédiction de conclusion de vente
Résumé
The deal closure prediction problem consists in the estimation of the probability of transforming an opportunity t a customer. This prediction is often performed based on the client data entered to a CRM system. However, these data and the methods built upon them lack consequential data about document reading behaviour of users. In this project in collaboration with a company specialised in document tracking, we aim at proposing an approach to extrac tuser behaviour signals allowing to enhance the results of deal closure predict
Domaines
Recherche d'information [cs.IR]Origine | Fichiers produits par l'(les) auteur(s) |
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