“What a pity, there are so many errors!” What mistakes really matter to consumers? - Archive ouverte HAL Access content directly
Conference Papers Year : 2019
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hal-04488052 , version 1 (04-03-2024)

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  • HAL Id : hal-04488052 , version 1

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Christelle Martin-Lacroux, Brigitte Muller, Alain Lacroux. “What a pity, there are so many errors!” What mistakes really matter to consumers?. 48th EMAC annual conference, European Marketing Academy, May 2019, Hambourg (Germany), France. ⟨hal-04488052⟩
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