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Communication Dans Un Congrès Année : 2007

CRM as Complaint Relationship Marketing in Business Service Recovery Context

Martin Savard
  • Fonction : Auteur
Maud Dampérat
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Dates et versions

hal-04325120 , version 1 (05-12-2023)

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  • HAL Id : hal-04325120 , version 1

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Martin Savard, Jean-Charles Chebat, Maud Dampérat. CRM as Complaint Relationship Marketing in Business Service Recovery Context. 16th AMA Annual Frontiers in Service Conference, AMA, Oct 2007, San francisco, United States. ⟨hal-04325120⟩
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