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Communication Dans Un Congrès Année : 2022

Effect of the target and ambivalent attitudes on the appreciation of humor targeting men and women.

Léo Facca
Patrice Terrier

Résumé

Sexist humor (a form of humor that disparages a target based on gender), may promote discrimination (Ford et al., 2014). The present study aimed at demonstrating that 1/ the appreciation and aversiveness of sexist humor targeting men and women depends of gender (in- group/out-group) and adherence to stereotypes, 2/ prejudices towards women predict the evaluation of the jokes targeting women. College students (N=181) completed the Ambivalent sexism Inventory measuring prejudices towards women (Glick & Fiske, 2001) and stereotypes adhesion towards men and women (Gender Role Stereotypes Scale, Mills et al. 2018). One month later, they rated four jokes targeting men or women based on their perceived appreciation and aversiveness. Results : The effect of the gender disparaged by the jokes and the effect of reading the sexist jokes on prejudices were controlled. Results revealed that the more participants (men and women) presented prejudices about women, the more they appreciated jokes targeting women (β = .392, t(159) = 5.36, p < .001) and the less they evaluated them as being aversive (β = -.319, t(158) = -4.22, p < .001). Women also presented a higher appreciation and inferior aversiveness for jokes targeting men than the same jokes targeting women (t(179) = 3.95, p < .001 , d = .58) while this difference was not found for men for both appreciation and aversiveness (ps > .16). Results will be discussed regarding the scientific literature, especially the prejudiced norm theory (Ford et al., 2004) and the normative window of prejudices (Crandall et al., 2013).

Domaines

Psychologie
Fichier non déposé

Dates et versions

hal-04233327 , version 1 (09-10-2023)

Identifiants

  • HAL Id : hal-04233327 , version 1

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Léo Facca, Patrice Terrier, Stéphane Perrissol. Effect of the target and ambivalent attitudes on the appreciation of humor targeting men and women.. International society of humor studies conference, Delia Chiaro, Jun 2022, Bertinoro, Italy. ⟨hal-04233327⟩
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