The current charging technology for electric vehicles consists of plugging the cable from the AC utility to charge the batteries. This requires heavy gauge cables to connect to electric vehicles, which can be difficult to handle, presents tripping hazards, and is prone to vandalism. In addition to these inconveniences, electric vehicles must be immobilized for hours before being fully charged. Dynamic wireless power transfer has been studied worldwide as a promising technology. It is safe and convenient and allows electric vehicles to charge while moving. To improve the efficiency of a dynamic wireless power transfer system, the magnetic coupling coefficient must be maximized between the primary pad, which is integrated into the road, and the secondary pad installed in the electric vehicle. This article presents a parametric optimization of the ferrite structure used for a 3 kW dynamic wireless power transfer prototype. Different ferrite configurations are compared while studying the effect of the parameter values on their magnetic coupling coefficient. Finally, the proposed structure was validated during the experimental test, and its coupling coefficient was improved by 26% compared to the original structure.