In social sciences, studies are often based on questionnaires asking participants to express ordered responses several times over a study period. We present a model-based clustering algorithm for such longitudinal ordinal data. Assuming that an ordinal variable is the discretization of a underlying latent continuous variable, the model relies on a mixture of matrix-variate normal distributions, accounting simultaneously for within- and between-time dependence structures. The model is thus able to concurrently model the heterogeneity, the association among the responses and the temporal dependence structure. An EM algorithm is developed and presented for parameters estimation. An evaluation of the model through synthetic data shows its estimation abilities and its advantages when compared to competitors. A real-world application concerning changes in eating behaviours during the Covid-19 pandemic period in France will be presented.