The dynamics of active matter driven by interacting molecular motors has a non-potential structure at the local scale. However, we show that there exists a quasi-potential effectively describing the collective self-organization of the motors propelling a cell at a continuum active gel level. Such a model allows us to understand cell motility as an active phase transition problem between the static and motile steady state configurations that minimize the quasi-potential. In particular both configurations can coexist in a metastable fashion and a small stochastic disorder in the gel is sufficient to trigger an intermittent cell dynamics where either static or motile phases are more probable, depending on which state is the global minimum of the quasi-potential.