Care theory is concerned with invisible and undervalued social practices that reproduce the world in all of its ordinariness, such as taking care both of people and the environment. As regards the environment, environmental care practices highlight the strength of ordinary environmentalism and how it is rendered invisible. In this article, the denial of care corresponds to effacing ordinary environmentalism in its aesthetic and productive dimensions. The women in charge of this environment tend to experience it in this way, i.e. as a space devoid of qualities that does not warrant aesthetic attention.