This paper studies the partial differential equation describing the charge distribution of an electrolyte in a porous medium. Realistic non-ideal effects are incorporated through the mean spherical approximation (MSA) model which takes into account finite size ions and screening effects. The main novelty is the consideration of a non-constant surface charge density on the pore walls. Indeed, a chemical equilibrium reaction is considered on the boundary to represent the dissociation of ionizable sites on the solid walls. The surface charge density is thus given as a non-linear function of the electrostatic potential. Even in the ideal case, the resulting system is a new variant of the famous Poisson-Boltzmann equation, which still has a monotone structure under quantitative assumptions on the physical parameters. In the non-ideal case, the MSA model brings in additional non-linearities which break down the monotone structure of the system. We prove existence, and sometimes uniqueness, of the solution. Some numerical experiments are performed in 2-d to compare this model with that for a constant surface charge.