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Communication Dans Un Congrès Année : 2019

Luxury and Mass Media: How can brands manage the paradox between luxury inaccessibility and Social media communication tools

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hal-02868371 , version 1 (15-06-2020)

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  • HAL Id : hal-02868371 , version 1

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Hamzaoui Wafa, Nadine Tournois, Enes Hamzagic. Luxury and Mass Media: How can brands manage the paradox between luxury inaccessibility and Social media communication tools. 4th International Conference on Digital Economy, Apr 2019, Beirut, Lebanon. ⟨hal-02868371⟩
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