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GRM

The Management Research Group (GRM) is the Management Sciences laboratory (Section 06 of the CNU) of the Université Côte d'Azur. The GRM's teacher-researchers, doctoral students and associate researchers are interested in organisations (large groups, SMEs - small and medium-sized enterprises, public institutions, etc.) and their stakeholders (managers, employees, investors, consumers, etc.). Their research is developed in close collaboration with the organisations studied, in order to provide them with a framework and decision-making tools to help them understand and act on the challenges facing society. The laboratory's activities and projects are organised around three thematic research areas.

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Multinational companies SME Artificial intelligence Effectivité Marketing mix Diagnostic marketing Approche multi-niveaux Acquisition International marketing Marketing digital Pôle de compétitivité Enseignement supérieur Consommation responsable Marketing strategy PME innovantes Plan marketing SMEs Analyse du marché Marketing plan CAC 40 Alliance stratégique Approche effectuale Marketing-mix Choc exogène Export Risques China Management international Stratégie marketing Brand strategy Cross-border acquisitions Parties prenantes Diagnostic stratégique Strategic diagnosis Construal level theory Comportement du consommateur Entrepreneuriat Leadership Fusions-acquisitions Digitalisation XBRL E-commerce Tourisme Analyse SWOT Entrepreneurship PME Health at work Reputation Compétence collective Marketing international Performance Employability management Intégration culturelle Afrique Climate change Climat Marketing Management des compétences Crises Résilience Leader development Digital transformation Communication de crise Competence Motivations Automotive industry Crise sanitaire Analyse bibliométrique Multinationales Innovation managériale Social networks Emotions Stratégie Développement international Chine Strategy Réseaux Compétences relationnelles Uppsala model Contingence culturelle Chaine de valeur Développement durable Internationalization Compétitivité Brand Commerce équitable Behavioral theory Pandémie Internationalisation Réseaux sociaux Coaching Covid-19 Alliances stratégiques Innovation Confiance Apprentissage Acquisitions Distance psychologique Transformation digitale Emerging markets