The interplay of brand-line assortment size and alignability in the sales of brand-lines and line-extensions of frequently purchased products

Philippe Aurier; Victor Mejia

doi:10.1016/j.jbusres.2020.05.024

Article Dans Une Revue Journal of Business Research Année : 2020

The interplay of brand-line assortment size and alignability in the sales of brand-lines and line-extensions of frequently purchased products

(1) , (2)

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Philippe Aurier

Fonction : Auteur
PersonId : 770839
ORCID : 0000-0001-7214-3535

Montpellier Research in Management

Victor Mejia

Fonction : Auteur
PersonId : 1413235
IdHAL : victor-d-mejia
ORCID : 0000-0003-0420-6770

Groupe de Recherche en Management - EA 4711

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Gestion et management

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https://hal.science/hal-02866056

Soumis le : vendredi 12 juin 2020-11:23:30

Dernière modification le : vendredi 6 septembre 2024-14:49:01

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hal-02866056 , version 1 (12-06-2020)

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HAL Id : hal-02866056 , version 1
DOI : 10.1016/j.jbusres.2020.05.024

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Philippe Aurier, Victor Mejia. The interplay of brand-line assortment size and alignability in the sales of brand-lines and line-extensions of frequently purchased products. Journal of Business Research, 2020, 117, pp.163-175. ⟨10.1016/j.jbusres.2020.05.024⟩. ⟨hal-02866056⟩

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The interplay of brand-line assortment size and alignability in the sales of brand-lines and line-extensions of frequently purchased products

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