The interplay of brand-line assortment size and alignability in the sales of brand-lines and line-extensions of frequently purchased products - Archive ouverte HAL Accéder directement au contenu
Article Dans Une Revue Journal of Business Research Année : 2020

The interplay of brand-line assortment size and alignability in the sales of brand-lines and line-extensions of frequently purchased products

Philippe Aurier
Victor Mejia
  • Fonction : Auteur
  • PersonId : 1041418

Dates et versions

hal-02866056 , version 1 (12-06-2020)

Identifiants

Citer

Philippe Aurier, Victor Mejia. The interplay of brand-line assortment size and alignability in the sales of brand-lines and line-extensions of frequently purchased products. Journal of Business Research, 2020, 117, pp.163-175. ⟨10.1016/j.jbusres.2020.05.024⟩. ⟨hal-02866056⟩
45 Consultations
0 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More