Using an exact Green function method, we calculate analytically the substrate deformations near straight contact lines on a soft, incompressible solid, having a uniform surface tension γ s . This generalized Flamant-Cerruti problem of a single contact line is regularized by introducing a finite width 2a for the contact line. We then explore the dependance of the substrate deformations upon the softness ratio l s /a, where l s = γ s /(2µ) is the elastocapillary length built upon γ s and on the elastic shear modulus µ. We discuss the force transmission problem from the liquid surface tension to the bulk and surface of the solid, and show that Neuman condition of surface tension balance at the contact line is only satisfied in the asymptotic limit a/l s → 0, Young condition holding in the opposite limit. We then address the problem of two parallel contact lines separated from a distance 2R, and we recover analytically the "double transition" upon the ratios l s /a and R/l s identified recently by Karpitschka et al, when one increases the substrate deformability. We also establish a simple analytic law ruling the contact angle selection upon R/l s in the limit a/l s ≪ 1, that is the most common situation encountered in problems of wetting on soft materials.