In order to leverage the information embedded in the background state and observations, covariance matrices modelling is a pivotal point in data assimilation algorithms. These matrices are often estimated from an ensemble of observations or forecast differences. Nevertheless, for many industrial applications the modelling still remains empirical based on some form of expertise and physical constraints enforcement in the absence of historical observations or predictions. We have developed two novel robust adaptive assimilation methods named CUTE (Covariance Updating iTerativE) and PUB (Partially Updating BLUE). These two non-parametric methods are based on different optimization objectives, both capable of sequentially adapting background error covariance matrices in order to improve assimilation results under the assumption of a good knowledge of the observation error covariances. We have compared these two methods with the standard approach using a misspecified background matrix in a shallow water twin experiments framework with a linear observation operator. Numerical experiments have shown that the proposed methods bear a real advantage both in terms of posterior error correlation identification and assimilation accuracy.