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Article Dans Une Revue International Journal of Innovation Management Année : 2018

Using crowdsourcing to increase new product’s market value and positive comments for both the crowd involved and customers

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hal-02059888 , version 1 (07-03-2019)

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Nadine Escoffier, Nadine Tournois, Bill Mckelvey. Using crowdsourcing to increase new product’s market value and positive comments for both the crowd involved and customers. International Journal of Innovation Management, 2018, 22 (2), pp.29. ⟨10.1142/S1363919618500330⟩. ⟨hal-02059888⟩
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