This article describes a method for quickly computing the solution to the regularized optimal transport problem. It generalizes and improves upon the widely-used iterative Bregman projections algorithm (or Sinkhorn-Knopp algorithm). The idea is to overrelax the Bregman projection operators, allowing for faster convergence. In practice this corresponds to elevating the diagonal scaling factors to a given power, at each step of the algorithm. We propose a simple method for establishing global convergence by ensuring the decrease of a Lyapunov function at each step. An adaptive choice of overrelaxation parameter based on the Lyapunov function is constructed. We also suggest a heuristic to choose a suitable asymptotic overrelaxation parameter, based on a local convergence analysis. Our numerical experiments show a gain in convergence speed by an order of magnitude in certain regimes.