We define an a posteriori verification procedure that enables to control and certify PGD-based model reduction techniques applied to parametrized linear elliptic or parabolic problems. Using the concept of constitutive relation error, it provides guaranteed and fully computable global/goal-oriented error estimates taking both discretization and PGD truncation errors into account. Splitting the error sources, it also leads to a natural greedy adaptive strategy which can be driven in order to optimize the accuracy of PGD approximations. The focus of the paper is on two technical points: (i) construction of equilibrated fields required to compute guaranteed error bounds; (ii) error splitting and adaptive process when performing PGD-based model reduction. Performances of the proposed verification and adaptation tools are shown on several multi-parameter mechanical problems.