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Communication Dans Un Congrès Année : 2015

Determinants of Responsible Consumer Behavior in France

Résumé

This study aims at identifying the determinants of responsible consumer behavior in France. Based on the theory of planned behavior and theory of reasoned action, we develop a conceptual model, which tests the influence of self-efficacy, media exposure, social group and selfidentity on environmentally-responsible attitude. Afterwards, the relationship between environmentally-responsible attitude and purchasing intention is tested. Based on data collected from 1098 respondents during the fall 2014, results show that self-efficacy is the strongest predictor of environmentally-responsible attitude in France followed by media exposure and social-group influence. In addition, clear self-identity seems also to be a strong determinant of responsible attitude.
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Dates et versions

hal-01507998 , version 1 (13-04-2017)

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  • HAL Id : hal-01507998 , version 1

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Olga Ivanova Ruffo, Javier Flores Zamora, Silvester Ivanaj, Insaf Khelladi. Determinants of Responsible Consumer Behavior in France. 1st ARTEM OCC : ARTEM International Organizational Creativity and Sustainability Conference, 2015, Nancy France. ⟨hal-01507998⟩
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