This study aims at identifying the determinants of responsible consumer behavior in France. Based on the theory of planned behavior and theory of reasoned action, we develop a conceptual model, which tests the influence of self-efficacy, media exposure, social group and selfidentity on environmentally-responsible attitude. Afterwards, the relationship between environmentally-responsible attitude and purchasing intention is tested. Based on data collected from 1098 respondents during the fall 2014, results show that self-efficacy is the strongest predictor of environmentally-responsible attitude in France followed by media exposure and social-group influence. In addition, clear self-identity seems also to be a strong determinant of responsible attitude.