The Betic-Rif orocline surrounding the Alboran Sea, the westernmost tip of the Mediterranean Sea, accommodates the NW–SE convergence between the Nubia and Eurasia plates. Recent GPS observations indicate a ∼4 mm/yr SW motion of the Rif Mountains, relative to stable Nubia, incompatible with a simple two-plate model. New gravity data acquired in this study define a pronounced negative Bouguer anomaly south of the Rif, interpreted as a ∼40 km-thick crust in a state of non-isostatic equilibrium. We study the correlation between these present-day kinematic and geodynamic processes using a finite-element code to model in 2-D the first-order behavior of a lithosphere affected by a downward normal traction (representing the pull of a high-density body in the upper mantle). We show that intermediate viscosities for the lower crust and uppermost mantle (View the MathML source1021–1022Pas) allow an efficient coupling between the mantle and the base of the brittle crust, thus enabling (1) the conversion of vertical movement, resulting from the downward traction, to horizontal movement and (2) shortening in the brittle upper crust. Our results show that incipient delamination of the Nubian continental lithosphere, linked to slab pull, can explain the present-day abnormal tectonics, contribute to the gravity anomaly observed in northern Morocco, and give insight into recent tectonics in the Western Mediterranean region.