Audiovisual documents provide a great primary material for analyses in multiple domains, such as sociology or inter- action studies. Video annotation tools offer new ways of analysing these documents, beyond the conventional tran- scription. However, these tools are often dedicated to spe- cific domains, putting constraints on the data model or in- terfaces that may not be convenient for alternative uses. Moreover, most tools serve as exploratory and analysis in- struments only, not proposing export formats suitable for publication. We describe in this paper a usage of the Advene software, a versatile video annotation tool that can be tailored for various kinds of analyses: users can define their own analysis structure and visualizations, and share their analyses either as structured annotations with visualization templates, or published on the Web as hypervideo documents. We explain how users can customize it through the definition of their own data structures and visualizations. We illustrate this adaptability through an actual usage for interview analyses.