This report presents two contributions that illustrate the potential of emerging-locality protocols in large-scale decentralized systems, in two areas of decentralized social computing: recommendation, and eventual consistency of mutable data structures. The first contribution consists of a framework supporting the development of dynamically adaptive decen-tralised recommendation systems. Decentralised recommenders have been proposed to deliver privacy-preserving, personalised and highly scalable on-line recommendations. Current implementations tend, however, to rely on a hard-wired similarity metric that cannot adapt. This constitutes a strong limitation in the face of evolving needs. Our framework address this through a decentralised form of adaptation, in which individual nodes can independently select, and update their own recommendation algorithm, while still collectively contributing to the overall system's mission. Our second contribution addresses the growing demand for differentiated consistency requirements in large-scale applications. A large number of today's applications rely on Eventual Consistency, a consistency model that emphasizes liveness over safety. Designers generally adopt this consistency model uniformly throughout a distributed system due to its ability to scale as the number of users or devices grows larger. But this clashes with the need for differentiated consistency requirements. In this contribution, we address this need by introducing UPS, a novel consistency mechanism that offers differentiated eventual consistency and delivery speed by working in pair with a two-phase epidemic broadcast protocol. We propose a closed-form analysis of our approach's delivery speed, and we evaluate our complete protocol experimentally on a simulated network of one million nodes. To measure the consistency trade-off, we formally define a novel and scalable consistency metric operating at runtime.