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Communication Dans Un Congrès Année : 2014

How can imitation counterbalance innovation? An ABM Bass model for competing products

Résumé

The general context of this paper is the Bass model which presented a theory of the adoption of new products. We propose an agent based modelling to allow to model the respective grow of competing products. We assume that there is competition for the same market among two trademarks: each one has its own rate of spontaneous innovation and its own rate of imitation. This paper deals with the relative weight of these competing behaviors on the global dynamics; in particular, we ask the question of the equivalence between mass media influence and word-of-mouth effect.
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Dates et versions

hal-01288467 , version 1 (15-03-2016)

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  • HAL Id : hal-01288467 , version 1

Citer

Philippe Collard, Wilfried Segretier. How can imitation counterbalance innovation? An ABM Bass model for competing products. IEEE RCIS 2014 Eighth International Conference on Research Challenges in Information Science, May 2014, Marrakech, Morocco. ⟨hal-01288467⟩
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