Analyzing Social Network Interaction in Cultural Field
Abstract
Questioning "actions in progress" on Twitter in order to qualify users' engagement for cultural field on the exchange platform, Twitter, proposing toolkits to collect, analyze and visualize data from Twitter.
To design, implement and test this methodology, we selected the European communication event “MuseumWeek”, launched in March 2014 by Twitter in the European museum field, since this operation could embody development strategies of Internet companies in the cultural field.
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