Because of the ever-increasing traffic and quality demands for both internet and television, satellite systems must aim at designs that use the satellite resources in the most efficient way possible. In the case of multibeam satellite systems, this is achieved by making optimal use of the plurality of beams in terms of frequency reuse, power allocation, and quality of the layout. That last point is the one addressed in this paper, the optimisation of the beam layout being a complex but crucial task for the resulting telecommunication system since it directly affects its performances and cost. In the case of broadband systems, the key data is the repartition of the traffic demand over the zone to be covered which is never rigorously uniform. Though, it is common for satellite system design tools to rely on this fairly unrealistic assumption to provide regular coverage which is therefore often suboptimal : inappropriate beamwidths, overprovisioned or unsatisfied user stations, unprofitable beams. Nonetheless, one strong advantage of the regular scheme is that it is known to be compatible with the single feed per beam antenna constraint of minimum angular distance for all the couples of beams coming from the same reflector. The aim of this paper is to present a randomized multi-start heuristic to build a non-uniform layout, driven by the different telecommunication mission criteria and by the aforementioned antenna constraint that is dealt with by a graph recoloring procedure via local search and simulated annealing.