A theorem of Tits - Vinberg allows to build action of a Coxeter group $\Gamma$ on a properly convex open set $\Omega$ of the real projective space, thanks to the data $P$ of a polytope and reflection across its facets. We give sufficient conditions for such action to be of finite covolume, convex-cocompact or geometrically finite. We describe an hypothesis that make those conditions necessary. Under this hypothesis, we describe the Zariski closure of $\Gamma$, find the maximal $\Gamma$-invariant convex, when there is a unique $\Gamma$-invariant convex, when the convex $\Omega$ is strictly convex, when we can find a $\Gamma$-invariant convex $\Omega'$ which is strictly convex.