One of the major problems faced by French agriculture is the shortfall of the farmers' incomes. In order to capture more end-use value for the farmers, the idea has emerged to locally connect supplies and demands for fresh food products. It is referred as short (and/or) local food supply chain, and is also imbued with sustainable development issues at the local level. At strategic and tactical levels, the studied problem is the service network design for this kind of supply chain, taking into account original features about limitation of transshipments, seasonality of supply and freshness of the products. This paper considers this service network design problem through a case study in the French department of Is ère (1.2 million of inhabitants) where the final decision-maker is a political institution who wants to evaluate different scenarios of the whole logistics system. After presenting and comparing two examples of short and local deliveries already implemented in Is ere, the optimization problem is described and formulated as a Mixed Integer Linear Program. Results are presented and analyzed for two kind of clients: school catering or supermarkets. According to the cost structure, they suggest (1) at least one hub is needed to improve the performance of the network and (2) the transportation cost for delivering only school catering is still high.