A generalized time-reversal (TR) technique for the generation of coherent wavefronts within complex media is presented in this paper. Although completely general, this method is primarily considered for testing purposes herein, where an equipment under test is submitted to a series of impinging wavefronts with varying features. Electromagnetic compatibility, antenna testing as well as telecommunications facilities where complex-wavefront schemes (e.g., multi-path configurations) are required, could benefit from the proposed approach. The main advantages and limitations of current standard TR approaches are reviewed in this respect, exposing their inadequacy for this particular context. The proposed alternative technique, named Time-Reversal Electromagnetic Chamber (TREC) is introduced and studied by means of a formal theoretical analysis, showing how a reverberation chamber (RC) supporting a diffused-field condition can be operated as a generator of deterministic pulsed wavefronts. The TREC is demonstrated to be capable of generating arbitrary wavefronts with a remarkable accuracy, allowing to revisit the RC as a deterministic facility: the main advantages of RCs and anechoic ones are merged, leading to a new facility capable of potentially generating in real-time pulsed wavefronts while using low input energies, without requiring neither mechanical displacements nor any special features of the sources.