Wood is a natural composite material with a complex multi-scale structure. Its stiffness is mainly due to crystalline cellulose fibrils reinforcing the cell walls. In order to quantify the contribution of cellulose to wood elastic properties in both tension and compression, the change in cellulose (004) lattice spacing (cellulose crystal strain) was measured by X-ray diffraction during a bending test on poplar specimens. A detailed methodology is presented to accurately quantify this cellulose crystal strain. Results show that during elastic loading, cellulose crystal strain is roughly proportional to wood strain. The strain ratio (cellulose crystal strain / wood strain) was close to 0.75, and did not differ significantly in tension and compression. Interpretation of the strain ratio with respect to cellulose orientation shows that part of the wood strain occurs without inducing cellulose crystal strain. This contribution amounts to 10-15% of wood strain, and its possible origin at different levels of wood ultra-structure is discussed.