The aim of this paper is to study an interaction law coupling recoverable adhesion, friction and unilateral contact between two viscoelastic bodies of Kelvin–Voigt type. A dynamic contact problem with adhesion and nonlocal friction is considered and its variational formulation is written as the coupling between an implicit variational inequality and a parabolic variational inequality describing the evolution of the intensity of adhesion. The existence and approximation of variational solutions are analysed, based on a penalty method, some abstract results and compactness properties. Finally, some numerical examples are presented.