A study of direction-based models for the representation of isotropic and anisotropic hyperelastic behaviour of rubber-like materials is proposed. The interest in such models is sustained by their ability to account for the Mullins effect induced anisotropy. For such a purpose, the directional models should be initially isotropic and representative of the hyperelastic behaviour of rubber-like materials. Various models were defined according to different sets of directions. Models were tested in terms of their initial anisotropy and their ability to reproduce the classic full-network hyperelastic behaviour. Various models were proved to perform very well.