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Social media analytics with big customer data : some marketing support applications

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halshs-01717420 , version 1 (26-02-2018)

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  • HAL Id : halshs-01717420 , version 1

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Jean-Louis Moulins, Michel Calciu, Salerno Francis. Social media analytics with big customer data : some marketing support applications . 17th International Marketing Trends Conference, Jan 2018, Paris, France. ⟨halshs-01717420⟩
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