Applying the technology acceptance model to risk communication dashboards: a case study
Résumé
Purpose The purpose of this study is to examine how the design characteristics of risk communication dashboards influence user acceptance in small and medium-sized enterprises (SMEs). As dashboards become essential for data-driven decision-making, identifying which visual and functional elements drive adoption is critical. This research focuses on features that most strongly affect perceived usefulness (PU) and perceived ease of use (PEOU), two core constructs of the Technology Acceptance Model (TAM), within organisational risk communication and decision support. Design/methodology/approach Based on the extended TAM3 framework, three design characteristics: Notifications and Alerts, Data Context and Education level were analysed, with Age and Data-to-Ink ratio as moderators. Data were collected from 67 SME executives through an online survey. Structural relationships were tested using Partial Least Squares Structural Equation Modelling (PLS-SEM) to assess reliability, validity and model fit, leading to the evaluation of nine hypotheses. Findings The results of this study indicate that Notifications and Alerts significantly enhance PU, while Data Context improves PEOU. PU positively influences attitude toward use (ATU), which emerges as the strongest predictor of behavioural intention (BI). Education level negatively affects PU; Age moderates the relationship between dashboard functionality and PU; and Data-to-ink ratio moderates the effect of Data Context on PEOU. Practical implications The findings of this study offer actionable guidelines for designing dashboards that improve clarity, usability and risk communication efficiency in SMEs, thereby fostering greater engagement with digital decision-support tools. Originality/value This study extends TAM3 to the domain of static risk communication dashboards, demonstrating that design elements are critical determinants of user acceptance in Industry 4.0 decision environments
Mots clés
- Decision support systems
- Risk Communication Dashboard; Dashboard design
- Decision support systems Decision analysis Information systems Risk Communication Dashboard; Dashboard design
- Dashboard design
- Risk communication dashboard
- Information systems
- Decision analysis
- Decision support systems
- Decision support systems
Domaines
| Origine | Fichiers produits par l'(les) auteur(s) |
|---|---|
| Licence |