Communication Dans Un Congrès Année : 2025

Jeux Olympiques et Paralympiques de Paris 2024 : motivation des volontaires et image des territoires hôtes

Résumé

Paris has a close relationship with the modern Games, as it is the city where the International Olympic Committee (IOC) was founded in 1894. After 130 years, the Paris Games have been transformative, including in terms of volunteer engagement, both on the part of the COJOP and local actors such as the City of Paris and the Department of Seine-Saint-Denis. During the Paris 2024 Olympic Games, more than 42,000 volunteers were mobilised to help organise this mega-event (INJEP, 2025). The use of volunteers is a long-standing practice, as there were already volunteers at the 1896 Athens Games, mainly from the Scouts, the army or sports clubs. Then, between the London Games in 1948 and those in Montreal in 1976, volunteer participation gradually increased, driven by the growing commitment of individuals wishing to contribute to the organisation of the Games (Olympic World Library, n.d.). The current model of Olympic volunteering emerged in the 1980s. Furthermore, the concept of Olympic volunteers appeared for the first time at the 1992 Games (ibid). A report then provides the definition of an Olympic volunteer: "The volunteer is a person who makes an individual, altruistic commitment to collaborate, to the best of his/her abilities, in the organisation of the Olympic Games, carrying out the tasks assigned to him/her without receiving payment or rewards of any other nature" (ibid). As mentioned by Cousineau and Sohier (2024) in their study of volunteer motivations, the authors adapted scales on "the specific motivations of volunteers linked to sporting events or specific events." Through a questionnaire survey (550 responses) conducted among volunteers at the Games, as well as volunteers from the City of Paris and Seine-Saint-Denis mobilised for the event, we examined the motivations and profiles of volunteers and the impact of the volunteering experience on the image of the regions. These quantitative data are supplemented by observations made during our own immersion in volunteering during the Olympic Games, in Paris at the Invalides and La Concorde sites, and in Seine-Saint-Denis during specific volunteering events (training, arrival of the Paralympic flame, etc.). We ask ourselves how volunteering can impact the image of the host territories and whether the motivations of volunteers and their satisfaction have consequences on these images. Our initial analyses show, for example, that for volunteers in Seine-Saint-Denis, the image of the area has been greatly improved for 36% of them. Additional analyses will be carried out on our 33 questionnaire questions and will be compared with our observations during the event.

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Dates et versions

hal-05431018 , version 1 (24-12-2025)

Identifiants

  • HAL Id : hal-05431018 , version 1

Citer

Alexia Gignon, Felipe Pimenta de Souza. Jeux Olympiques et Paralympiques de Paris 2024 : motivation des volontaires et image des territoires hôtes. Enjeux des Jeux, Université de Toulouse, Dec 2025, Toulouse, France. ⟨hal-05431018⟩
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