Managing hyper-frequentation of heritage sites: from a growing problem to undifferentiated and segmented responses segmented
Résumé
In the current context of cultural fever (Benhamou, 2001), certain heritage facilities and sites are experiencing levels of visitor numbers which, beyond a certain threshold – whether objective or perceived – can be described as hyper-frequentation. The term, which is still rarely used in French museum tradition and in academia, covers very specific realities in at least four dimensions of the activity of museums, monuments and exhibition venues: free admission, major temporary exhibitions, high international tourist attendance and the "masterpiece" effect. The purpose of this article is to refine the diagnosis of the impact of crowds in cultural settings, the concept of hyper-frequentation, its human and organisational consequences, and its management.
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