Atmospheric creating and innovating
Résumé
Recognizing the role of materials and bodies in creative and innovative processes is crucial for understanding how affect is generated and embedded in such processes. The interplay between materials and bodies infuses the atmosphere with emotions and sensations, transforming the creative body into an indispensable component within a multifaceted environment. Whether it is the tactile sensation of an artist’s brush on a canvas or the resonance of musical instruments in a studio, the affective dimensions of these interactions permeate the creative space, shaping the outcomes. By adopting an atmospheric approach, we can uncover the complex connections between individuals, materials, and the environment in which creativity thrives. Organizations, in particular, provide a fertile ground for exploring such atmospheric constitution of creativity. The physical spaces, objects, and social interactions within an organization contribute to the atmospheric qualities that stimulate creative processes.
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