Integrated Approaches to Environmental Communication in Africa: The Case of Cameroon
Résumé
The ongoing environmental degradation in Africa-exacerbated by climate change, deforestation, desertification, and poor natural resource management-highlights the strategic importance of environmental communication as a tool for education, awareness-raising, and community mobilization. This article explores the integrated approaches to environmental communication implemented in Cameroon, with a focus on how these strategies intersect with cultural, social, economic, and political dimensions. The study adopts a mixed-methods approach combining qualitative and quantitative data through interviews, field observations, literature review, and content analysis of environmental campaigns. The findings reveal that environmental campaigns in Cameroon rely on a variety of communication tools: community radio (73% of respondents), posters and billboards in markets and schools (58%), social media platforms (47%), educational plays and skits (41%), and educational talks in villages (36%). Proximitybased channels, particularly community radio (8.2 ± 0.9) and social media (7.8 ± 1.5), are the most widely used. Educational mobile applications (3.9 ± 1.6) remain underutilized, indicating technological, economic, and linguistic barriers. In rural areas, village meetings (4.6 ± 0.5), community work initiatives (4.2 ± 0.6), and reforestation campaigns (4.1 ± 0.6) received the highest scores. The article concludes with recommendations to strengthen environmental communication frameworks in Cameroon and across Africa
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