Tourist travel decision-making in the French West Indies
Résumé
This paper examines the relationship between environmental, situational factors and the decision-making processes of tourists in the French West Indies. Using field survey data and a multinomial logistic regression we assess the impact of climatic events on tourists' choice of travel dates and destinations. Our results highlight the importance of visit frequency, accommodation type, age, and income in shaping travel decision-making. Firsttime visitors, younger individuals, and those staying in hotels are more likely to change their destination, while older individuals, those staying with family or friends, and higher-income earners are more likely to stick to their plans or adjust their travel dates. These findings provide valuable insights for travel planners and policymakers aiming to understand and cater to the diverse preferences and constraints of travelers. Our findings highlight the need to develop tailored strategies to meet the needs of tourists in order to promote a resilient and sustainable tourism sector.