Communication Dans Un Congrès Année : 2025

Cryptocurrency adoption: an analysis using Perceived Unified Value

Adoption de la cryptomonnaie : une analyse sous le prisme de la Valeur Unifiée Perçue

Augustin Junior MBAM

Résumé

The development of Fintechs is disrupting the financial industry, with rapid adoption of cryptocurrencies, especially among millennials. However, current literature highlights various factors influencing this adoption but presents a gap by not accounting for ethical and anticipated values, nor the absence of a unified theoretical framework. To address these shortcomings, the study proposes the concept of Perceived Unified Value, encompassing utilitarian, epistemic, individual, dynamic, emotional, ethical, and anticipated dimensions. By integrating this concept into an innovative adoption model, the research provides financial institutions with tools to better anticipate market perceptions and adapt their strategies. This approach would optimize investments in innovations while meeting consumer needs in a competitive environment. Finally, research avenues are suggested to deepen the understanding of this unified value and its influence on trust and satisfaction among cryptocurrency users.

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Dates et versions

hal-04915442 , version 1 (27-01-2025)

Identifiants

  • HAL Id : hal-04915442 , version 1

Citer

France Aimée Amabignina Ndanga, Augustin Junior MBAM. Adoption de la cryptomonnaie : une analyse sous le prisme de la Valeur Unifiée Perçue. International Marketing Trends Conference, Jan 2025, Venise (Italie), Italie. ⟨hal-04915442⟩

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