Communication Dans Un Congrès Année : 2024

Innovativeness as a Brand Personality trait: concept, measurement and validation

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hal-04892472 , version 1 (16-01-2025)

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  • HAL Id : hal-04892472 , version 1

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Claire-Lise Ackermann, Blandine Hetet. Innovativeness as a Brand Personality trait: concept, measurement and validation. Global Brand Conference, Apr 2024, Edinbourg, United Kingdom. ⟨hal-04892472⟩
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