Article Dans Une Revue Journal of Marketing Management Année : 2024

Using patient experiences to understand the (missed) digitalisation of the public health service

Résumé

This paper explains how value co-creation is affected by the introduction of tools to digitalise healthcare. In particular, this study examines how pregnant women in France collect, utilise, and share their health records after the launch of a new Electronic Health Record (EHR). The paper combines methods from the design field (cultural probes) and micro-phenomenological interviews to capture value co-creation and value co-destruction dynamics. Through analysing nine cases, we highlight the role of patients' expectations in potential value co-destruction with an EHR. We describe why it is important to know by whom and how co-creation is carried out to improve the launch of digital health applications. Finally, the paper emphasises that value co-creation is a long-term process that needs to be studied longitudinally.

Fichier principal
Vignette du fichier
RJMM-2022- Riviere Jacob Girard preprint.pdf (482.35 Ko) Télécharger le fichier
Origine Fichiers produits par l'(les) auteur(s)
Licence

Dates et versions

hal-04748284 , version 1 (22-10-2024)

Licence

Identifiants

Citer

Jean-Philippe Rivière, Florence Jacob, Aurélie Girard. Using patient experiences to understand the (missed) digitalisation of the public health service. Journal of Marketing Management, 2024, 40 (11-12), pp.968-995. ⟨10.1080/0267257X.2024.2404869⟩. ⟨hal-04748284⟩
214 Consultations
17 Téléchargements

Altmetric

Partager

  • More