The digital transformation of the FinTech industry has revealed a plethora of significant challenges for industry decision makers and wider stakeholder groups as organisations contend with the onset of new regulatory frameworks, legacy systems, flexible business models and alignment with corporate social responsibility practice. The reshaping of organisations and drive to greater levels of decentralisation and employee centric practice, presents a cultural shift for the sector, with implications for the success and resulting benefits of change across the industry. This study aims to develop novel insight to the ‘lived in’ impact of digital transformation within the FinTech industry from a factor interdependency perspective. This research adopts a mixed methods approach incorporating Interpretive Structural Modelling, Analytical Hierarchy Process and interviews with expert participants, to offer a unique perspective on the challenges and unintended consequences of industry level technological change. The findings highlight the high levels of interdependency and priority for challenges related to the investment in products and infrastructure for new markets, criticality of stakeholder support and development of a digital mindset for the adoption of new technologies.