Chapitre D'ouvrage Année : 2022

Beard-Grooming Brands and Products as Representation of Masculinity

Résumé

This chapter details how the lumbersexual masculinity, which beard-grooming brands build through marketing, participates in its own way in repositioning young white upper-and middle-class men in a context of large shifts in contemporary patriarchy and late capitalism. The question that underscores this study is whether the kinds of masculinity supported by beard-grooming brands works in ways that challenge or perpetuate gendered systems of inequalities.

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Dates et versions

hal-04707590 , version 1 (24-09-2024)

Identifiants

  • HAL Id : hal-04707590 , version 1

Citer

Victor Vey. Beard-Grooming Brands and Products as Representation of Masculinity. Vicki Karaminas, Adam Geczy, Pamela Church Gibson. Fashionable Masculinities: Queers, Pimp Daddies and Lumbersexuals, Rutgers University Press, pp.192-205, 2022, 1978823304. ⟨hal-04707590⟩
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