Client-Side GTM Tags: hidden data leaks and potential violations of GDPR - Archive ouverte HAL
Poster De Conférence Année : 2024

Client-Side GTM Tags: hidden data leaks and potential violations of GDPR

Résumé

Websites collect their visitors' data for various purposes, such as targeted advertising, and rely on third parties for such collection. One option for Website Publishers to share visitor data with these 3rd parties is to install Tags they provide and use Google Tag Manager (GTM) to manage them. Until now research considers GTM as a single tracking script, our work casts light on the internals of GTM.

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Dates et versions

hal-04699754 , version 1 (17-09-2024)

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  • HAL Id : hal-04699754 , version 1

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Gilles Mertens, Nataliia Bielova, Vincent Roca, Cristiana Santos. Client-Side GTM Tags: hidden data leaks and potential violations of GDPR. PETS 2024 - 24th Privacy Enhancing Technologies Symposium, Jul 2024, Bristol, United Kingdom. pp.1-1, 2024. ⟨hal-04699754⟩
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