Who Trains the Data for European Artificial Intelligence?
Résumé
Executive Summary
Microworkers: The Forgotten Platform Workers
On February 22, 2024, a panel of microtask data
workers (”microworkers” for short), assembled
by the EnCOre initiative, addressed grievances
at the Fourth Transnational Forum on Alternatives to Uberization, held at the European Parliament. This event convened platform workers’
unions, advocacy organizations, and policymakers to advocate for the adoption of the Platform Workers Directive. Attendees at the Forum expressed unequivocal solidarity with the
microworkers’ representatives, leading to the integration of their specific demands into subsequent public outreach efforts and documentation.
Microwork refers to low-paid occupations,
such as recording one’s voice, translating short
bits of text, and classifying contents in an image
or webpage. These tasks are essential functions
in the development of machine learning and AI
because they prepare and correct algorithmic solutions. The Covid-19 pandemic, marked by
lockdowns and job losses, along with technical
phenomena like the advent of generative AI, has
led to a significant rise in microwork across Europe.
Microwork in Europe: What We
Know So Far
Based on our previous survey of more than 4,000
small and medium-sized businesses in two European countries, up to three out of four companies
are aware of these platforms. Microwork platforms are increasingly utilized by companies in
Europe to recruit, without committing to longterm contracts, a contingent workforce specializing in data-related tasks. Estimates of the
global population of microworkers vary, ranging
from overinflated platform reports claiming tens
of millions of workers each, to more conservative
but still alarming estimates by the World Bank,
which suggest that this phenomenon accounts
for between 4.4% and 12.5% of the global labor
force.
Estimating the growth of microwork in Europe is challenging due to high turnover, evolving corporate practices, and trade secrets. Recent studies show a general increase in this type
of platform work. Although larger EU countries have more microworkers in absolute terms,
smaller countries exhibit a higher density. Additionally, significant offshoring to regions like
Africa, South-East Asia, and South America
may have shifted demand dynamics for European microworkers.
Recent data shows that while the majority
of European businesses are aware of microwork
platforms and data work deep labor networks,
only a minority, mainly small businesses, admit
to using them. Small businesses engage in microwork indirectly through purchased digital or
AI services, with direct microwork clients being
primarily technology suppliers.
The EnCOre Initiative
The EnCOre project, has been engaging platform users, workers of business process outsourcing (BPOs) firms, and technology companies
through interviews, focus groups, and surveys
in nine European countries: Austria, Belgium,
France, Germany, Ireland, Italy, Luxembourg,
Portugal, and Spain. Between March 2023 an
April 2024, we have conducted exploratory interviews (N=7), focus groups (N=18), and fielded
online questionnaires (N=577).
Results
Our survey reveals distinct demographic trends
among microworkers, showing a significant overrepresentation of younger people with high education levels. The median age of participants is
27, with an average age of 30.87 years, indicating
a younger demographic compared to previous
international surveys. The significance of this
trend can be seen in the fact that 37% of respondents possess a bachelor’s degree and 27% hold a
master’s degree or equivalent. A high level of education among young microworkers corresponds
with the recent increase in the percentage of 25-
34 year-olds obtaining higher education degrees
throughout the OECD. Among our respondents,
women account for 41% of microworkers. In Europe, there is a relatively smaller gender gap
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when it comes to the participation of women in
microwork.
Microwork and Unemployment
Portuguese, Italian, and Spanish microworkers
make up the largest percentages of participants
among the nine targeted countries, with respectively 33%, 20%, and 14%. Notably, all of these
countries have higher unemployment rates than
the average for the Euro area. While 34% of
respondents hold a primary, permanent salaried
job, 28% are self-employed or in temporary employment. About 25% of those who engage in
microwork do so because they lack other paid
work. Of these, nearly 15% are unemployed and
actively looking for work—double the 6.4% unemployment rate in the Euro area.
It is estimated that less than 20% of microworkers depend on platforms as their primary
source of income. However, this small but active group utilizes an average of 2.46 platforms,
demonstrating the critical role these platforms
play in their financial ecosystems. Despite microwork being a crucial revenue stream, also for
those who use it as a secondary source, 75% earn
less than 50 euros per month, with median earnings ranging from 20 to 25 euros. Moreover, interviews and focus groups revealed widespread
dissatisfaction among workers regarding wage
theft, with payments not only being irregular
and unsatisfactory but also being withheld arbitrarily.
Microwork and Migrations
The results of our investigation demonstrate the
significant participation of migrants in the European microwork market. 21% of the respondents
were born outside of their country of residence,
and 18% hold a nationality other than that of
their country of residence. There is potential evidence to indicate that migrants are engaging in
online labor platforms at higher rates than previously recognized. This is a departure from earlier findings that predominantly described migrants in Europe as mainly involved in locationbased platforms such as transport and deliveries
rather than online freelancing and microwork.
59% of the respondents rely on a single platform for their income, suggesting a form of economic dependency, while 41% spread their efforts across an average of 3.42 platforms, indicating a strategy to diversify their income streams.
It is noteworthy that almost 90% of these workers also engage in other online earning activities,
internet sales, cashback operations, and participation in panels, which do not require specialized skills, and can be conducted on a temporary
basis.
The above scenario contrasts with the concern expressed during focus groups that many
migrants have high educational levels but are
unable to find jobs or earn good wages in their
new countries. Many are confined to low-paying
microwork despite their qualifications. The disconnect raises important questions about the integration and utilization of competencies among
migrant workers in the digital economy in Europe, where they still seem unable to find highvalue online freelancing jobs requiring computer
programming, design, and project management
expertise. Moreover, fewer microworkers are involved in paid content creation and influence,
which require significant time investments or
specialized training, emphasizing the difficulty
they face in leveraging their educational background into more lucrative online employment
opportunities.
The Human Cost of AI
The EnCOre study reveals that despite the
trend towards market polarization where highvalue AI startups are located in the Global
North and data workers in the South, there is
strong development of a microwork ecosystem
in Europe. In accordance with our framework,
which distinguishes AI preparation, verification,
and impersonation microtasks, we provide evidence that European microworkers are heavily
engaged in AI-related tasks. During AI preparation, workers generate or annotate data for
machine learning applications, such as recording voice prompts or labeling images. During
AI verification, workers are required to assess
the accuracy of AI-generated outputs, including audios and transcriptions. AI impersonation
tasks, where human workers simulate artificial
processes, are rare and typically performed internally. In these companies, workers are bound
by non-disclosure agreements (NDAs), a practice that is uncommon among respondents to our
survey recruited through online platforms, but
ubiquitous among workers in BPO companies.
The use of these agreements restricts the freedom of expression of workers, a situation made
worse by the continuous monitoring of their online activities for the purpose of safeguarding
proprietary information and assessing their performance.
The psychological and emotional effects of
these microtasks are profound on workers. They
are often referred to as merely ”data tasks”
but entail significant emotional engagement and
pose significant socio-psychological risks. This
phenomenon is particularly evident among microworkers involved in content moderation, who
frequently report adverse effects on their mental
health. This type of work has the potential to
result in severe consequences due to its intense
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nature. Among them are incidents in which
workers have fainted, suffered from burnout, experienced psychotic episodes, and, tragically, in
at least one instance, committed suicide. Moreover, the isolation experienced by these workers
is further exacerbated because of remote work
or, in the case of shared workspaces, a general
distrust among colleagues and corporate management. The combination of high-stress tasks
and social isolation presents a challenging environment for microworkers, highlighting the need
for regulatory and support mechanisms in order
to mitigate these impacts.
Policy Recommendations
As policy-oriented initiatives predominantly focus on location-based platforms, microworkers
are not adequately represented. Owing to the
dispersed nature of their activity, they face psychological rather than physical challenges owing
to the social isolation arising from the dispersed
nature of their activity, and in the case of content moderators, from exposure to all sorts of
online toxicity. They are also more vulnerable
to disclosures of their personal data and privacy
violations. Low remunerations, limited direct
communication with clients and platforms, and
difficulty to challenge payment withholdings are
common complaints, but the pervasive misconception that microworkers choose this type of
work voluntarily discourages efforts to improve
working conditions. This report highlights that
microworkers are indeed platform workers, and
stresses that their distinct needs must be acknowledged in discussions and legislation pertaining to platform work.
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