In many academic disciplines, including tourism, marketing, and management studies, there is a broad interest in perceived values. But does this hold true for the literature on regenerative tourism? This is the first study linking the relationship between regenerative tourism and the perceived values of tourists. The study first presents a systematic literature review of regenerative tourism regarding perceived values. The results show that academic interest in perceived values in regenerative travel has been very limited. It then argues for the necessity for increasing scholarly research into perceived value in regenerative tourism and it develops numerous avenues for future research along the lines of (1) Construct a Tourist Behavior Model specific to the Regenerative Tourism (RT) context, incorporating elements of destination image and perceived value; (2) Examine the influences of perceived value, expectations, and visitor management on visitor satisfaction within the RT context; (3) Exploring the impact of perceived value on satisfaction and revisit intention within Regenerative Tourism; (4) Investigate the relationship between value perceptions and satisfaction, providing researchers with a theoretical framework for authenticity and perceived value in future empirical studies within the RT context. (5) regenerative tourism branding, development, and promotion, (6) values that regenerative tourism generates not only for tourists and tourism businesses/players but also for society as a whole.