Communication Dans Un Congrès Année : 2014

Impacts of in-store actions on the consumer-brand relationship: a study in the ice- cream category

Philippe Aurier
Gilles Séré de Lanauze
Fichier non déposé

Dates et versions

hal-04634902 , version 1 (04-07-2024)

Identifiants

  • HAL Id : hal-04634902 , version 1

Citer

Sarah Mussol, Philippe Aurier, Gilles Séré de Lanauze. Impacts of in-store actions on the consumer-brand relationship: a study in the ice- cream category. Colloquium on European Research in Retailing, Sep 2014, Breme (Germany), Germany. ⟨hal-04634902⟩
61 Consultations
0 Téléchargements

Partager

  • More